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Mary Mallory / Hollywood Heights: The Priscilla Dean Tam – Fashion Statement...
Priscilla Dean and her tam, Photoplay, January 1921 The entertainment industry mastered the use of publicity and cross promotion from its very beginnings, creating elaborate ballyhoo campaigns to...
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Mary Mallory / Hollywood Heights: Republic Pictures Honors ‘The Little Girl...
Mabel Normand in a Hartsook portrait, courtesy of Mary Mallory. Hollywood’s public acts of charity often come with an ulterior motive. Such is the case with Republic Picture’s magnanimous naming...
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Mary Mallory / Hollywood Heights: Jack Freulich, Universal Still Man
Laura La Plante in a photograph by Jack Freulich, Motion Picture Classic. History is written by survivors, so those who die young often seem to recede into memory, forgotten or ignored as time passed...
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Mary Mallory / Hollywood Heights: Hollywood Chamber of Commerce Building...
The Hollywood Chamber of commerce in an undated pamphlet. I n 1925, the Hollywood Chamber of Commerce recognized the need for a stylish permanent home in which to promote the business and life of...
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Mary Mallory / Hollywood Heights: Picture City – Florida’s Proposed Answer to...
Picture City, as shown in Exhibitors Trade Review. The madcap Jazz Age bubbled with possibility, exploding mores and conventions as it raced to the next new thing, the next adventure. After the...
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Mary Mallory / Hollywood Heights: Maurine Watkins — Chicago Murder Reporter...
Maurine Watkins, in an ad promoting Fox studios’ writers in the Motion Picture Herald. Journalism and screenwriting have one thing in common: telling a good story in order to get the audience hooked....
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Mary Mallory / Hollywood Heights: ‘Take Your Girlie to the Movies’ Promotes...
“Take Your Girlie to the Movies,” as recorded by Billy Murray, 1919. Popular songs often speak to issues of the period in which they are written, providing commentary on political, social, and...
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Mary Mallory / Hollywood Heights: 100-Year-Old Grocery Stores Still Serve the...
Las Palmas Market, 1259 N. Las Palmas Ave., via Google Street View. While architectural styles have changed over the centuries, the use of buildings has remained virtually unchanged, meaning an older...
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Mary Mallory / Hollywood Heights: H.N. Zahn Building Pushes L.A.’s Zoning Laws
Ida Lupino promotes Easter in 1934, with the Zahn building in the background. What was intended strictly as a publicity photo promoting young actress Ida Lupino celebrating the Easter season on a...
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Mary Mallory / Hollywood Heights: ‘Babe Comes Home’ Ushers in Baseball Season
Babe Ruth in “Babe Comes Home,” Motion Picture News. Play ball! This week sees the start of another baseball season in the United States, once the most popular pastime of average Americans and...
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Mary Mallory / Hollywood Heights: Ahoy Mateys! Guests Walk Plank at Pirate’s...
The Pirate’s Den, Radio Television Mirror. During the height of Hollywood’s Golden Age, colorful and elaborate restaurants and nightclubs filled the scene. In the 1920s, programmatic architecture...
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Mary Mallory / Hollywood Heights: The Case of the Clicking Heels, Part 2
Hazel Glab In later life as Hazel Stoddard This is Part 2 of the story of Hazel Glab, flamboyant flapper, whose husband, John, died under mysterious circumstances June 18, 1928, at 12744 Ventura...
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Mary Mallory / Hollywood Heights: ‘Weegee, Weegee, Tell Me Do’
“Weegee, Weegee, Tell Me Do,” courtesy of Mary Mallory. What we know as the game of Ouija evolved out of spiritualism practices into a major fad of the early twentieth century. While some denounced...
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Mary Mallory / Hollywood Heights: Hollywoodland Sign Arises November 1923
When I began researching and writing my Arcadia Publishing book “Hollywoodland” almost five years ago, standard gossip stated that developers constructed the giant Hollywoodland sign in July 1923 as a...
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Daily Mirror Holiday Gift Guide
“Hollywood Celebrates the Holidays” by Karie Bible and Mary Mallory has been receiving lots of attention since it was released in October and we were quite pleased to add a copy to the Daily Mirror...
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Mary Mallory / Hollywood Heights: Movie Tie-Ins for the Holidays
Since almost the beginning of the motion picture industry, advertising tie-ups and promotions have stoked audience interest and desire in seeing certain moving pictures and movie stars. Studios...
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Mary Mallory / Hollywood Heights: Al Levy’s Tavern Toasts 1930s Hollywood
A detail of a matchbook for Al Levy’s Tavern, 1627 N. Vine St., listed on EBay as Buy It Now for $6.95. Much of the glamour of classic Hollywood grew out of the fame and atmosphere of its famous...
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Mary Mallory / Hollywood Heights: ‘White Christmas’ Soothes the Home Front in...
Bing Crosby, Fred Astaire, Marjorie Reynolds and Virginia Dale in “Holiday Inn.” Recognized today as one of the top selling singles and pieces of sheet music of all time, Irving Berlin’s “White...
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Mary Mallory / Hollywood Heights: Ambassador Theatre Entertains Hotel’s Guests
The Ambassador Theater, as shown in the Exhibitors Herald, 1921. On February 9, 1919, the Los Angeles Times reported that the California Hotel Company would soon begin construction on a luxurious...
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Mary Mallory / Hollywood Heights: Stand-Ins Honor Themselves With the Elmers
William Hoover, left, doubled for Edward Arnold, Silver Screen, August 1939. Since 1927, the Academy of Motion Picture Arts and Sciences has recognized best acting performances in motion pictures by...
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