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Mary Mallory / Hollywood Heights: The Priscilla Dean Tam – Fashion Statement...
Priscilla Dean and her tam, Photoplay, January 1921 The entertainment industry mastered the use of publicity and cross promotion from its very beginnings, creating elaborate ballyhoo campaigns to...
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Mary Mallory / Hollywood Heights: Republic Pictures Honors ‘The Little Girl...
Mabel Normand in a Hartsook portrait, courtesy of Mary Mallory. Hollywood’s public acts of charity often come with an ulterior motive. Such is the case with Republic Picture’s magnanimous naming...
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Mary Mallory / Hollywood Heights: Jack Freulich, Universal Still Man
Laura La Plante in a photograph by Jack Freulich, Motion Picture Classic. History is written by survivors, so those who die young often seem to recede into memory, forgotten or ignored as time passed...
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Mary Mallory / Hollywood Heights: Hollywood Chamber of Commerce Building...
The Hollywood Chamber of commerce in an undated pamphlet. I n 1925, the Hollywood Chamber of Commerce recognized the need for a stylish permanent home in which to promote the business and life of...
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Mary Mallory / Hollywood Heights: Picture City – Florida’s Proposed Answer to...
Picture City, as shown in Exhibitors Trade Review. The madcap Jazz Age bubbled with possibility, exploding mores and conventions as it raced to the next new thing, the next adventure. After the...
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Mary Mallory / Hollywood Heights: Maurine Watkins — Chicago Murder Reporter...
Maurine Watkins, in an ad promoting Fox studios’ writers in the Motion Picture Herald. Journalism and screenwriting have one thing in common: telling a good story in order to get the audience hooked....
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Mary Mallory / Hollywood Heights: ‘Take Your Girlie to the Movies’ Promotes...
“Take Your Girlie to the Movies,” as recorded by Billy Murray, 1919. Popular songs often speak to issues of the period in which they are written, providing commentary on political, social, and...
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Mary Mallory / Hollywood Heights: 100-Year-Old Grocery Stores Still Serve the...
Las Palmas Market, 1259 N. Las Palmas Ave., via Google Street View. While architectural styles have changed over the centuries, the use of buildings has remained virtually unchanged, meaning an older...
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Mary Mallory / Hollywood Heights: H.N. Zahn Building Pushes L.A.’s Zoning Laws
Ida Lupino promotes Easter in 1934, with the Zahn building in the background. What was intended strictly as a publicity photo promoting young actress Ida Lupino celebrating the Easter season on a...
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Mary Mallory / Hollywood Heights: ‘Babe Comes Home’ Ushers in Baseball Season
Babe Ruth in “Babe Comes Home,” Motion Picture News. Play ball! This week sees the start of another baseball season in the United States, once the most popular pastime of average Americans and...
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Mary Mallory / Hollywood Heights: Ahoy Mateys! Guests Walk Plank at Pirate’s...
The Pirate’s Den, Radio Television Mirror. During the height of Hollywood’s Golden Age, colorful and elaborate restaurants and nightclubs filled the scene. In the 1920s, programmatic architecture...
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Mary Mallory / Hollywood Heights: Mulholland Skyline Drive – The World’s Most...
A postcard showing Mulholland Drive is listed on EBay with bids starting at 99 cents. Spanning 21 miles from Hollywood to Calabasas, Mulholland Drive provides a dramatic dividing line between Los...
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Mary Mallory / Hollywood Heights: Shaw and Lee, ‘Nut’ Comedians
A still of Shaw and Lee from “The Beau Brummels” is featured in the promotional material for a special program honoring the 90th Anniversary of Vitaphone at TCM’s Classic Film Festival. Long before...
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Mary Mallory / Hollywood Heights: TCM 2016 Classic Film Festival Celebrates...
Turner Classic Movies celebrates all things movies with its upcoming Classic Film Festival Thursday, April 28 through May 1, 2016. Organized around the theme “Moving Pictures,” films that inspire,...
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Mary Mallory / Hollywood Heights: Film Noir Fest Shows the Dirty Side of Life
Poster by Bill Selby, courtesy of the Film Noir Foundation. The 18th Annual Noir City: Hollywood at the Egyptian Theatre just concluded after another successful run, focusing on the moral quagmires or...
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Mary Mallory / Hollywood Heights: 2016 TCM Film Festival Showcases Moving...
After a whirlwind weekend of movies, the 2016 TCM Classic Film Festival comes to a close. A nonstop orgy of films, celebrities, and all things movie, the seventh annual festival offered a little...
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Mary Mallory / Hollywood Heights: Hale’s Tours Offer Virtual Reality in 1906
George C. Hale in the Salt Lake City Herald, Oct. 20, 1905. Technology changes often move with the speed of lightning, upending life as it moves hurly burly into a brave new world. The early 1900s...
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Mary Mallory / Hollywood Heights: ‘Mothers of Men’ Promotes Women’s Causes
An image from the teaser for “Mothers of Men,” courtesy of mothersfilm.com. At the turn of the twentieth century, women had few rights anywhere in the world. They were basically considered the...
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Mary Mallory/ Hollywood Heights: Hollywood Cafes Then and Now
The Hi-Land Kwik Lunch, 1714 Highland Ave., courtesy of Mary Mallory. Thanks to vintage photograph, films, and ephemera, buildings still live on, even if eventually they were demolished and/or...
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Mary Mallory / Hollywood Heights: First National Studios, Now Warner Bros.,...
An aerial view of First National Studios in Burbank, Motion Picture News, 1926. First National Studios, now known as Warner Bros. Studios, celebrates its 90th birthday on June 15, 2016. Basic...
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